Akademy programme

Business Masterclass | A Course by Kapture

  • £149.99
  • 9 modules
  • 87 steps
  • Self-paced, start any time
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About this programme

This 9-module business program teaches founders how to transition from manual operations to an automated business ecosystem built on Wix Studio. Using the B.U.I.L.D.

Method, participants will move through brand development, offer architecture, and technical execution.

The business course curriculum focuses on engineering a seamless customer journey from initial awareness to automated payment collection, ensuring the business operates with precision and clarity.

By treating design as a strategic tool for problem-solving, you will establish a market-dominant digital presence that scales without constant manual intervention.

What you will learn

  1. Module 1 — The Founder Mindset

    8 lessons
    1. 1.1 Why most businesses fail in the first 18 months
    2. 1.2 The difference between a business and a hustle
    3. 1.3 Systems thinking vs motivation thinking
    4. 1.4 The automation-first mindset
    5. 1.5 Why workflows beat willpower
    6. 1.6 Designing for scale from day one
    7. 1.7 Mental models every founder needs
    8. Mindset Assessment · Quiz

  2. Module 2 — Defining The Brand

    9 lessons
    1. 2.1 Mission, vision, and values that mean something
    2. 2.2 Defining your customer with precision
    3. 2.3 Positioning: the sharpest sentence in your business
    4. 2.4 The value proposition canvas
    5. 2.5 Brand voice and tone
    6. 2.6 Naming systems for products, services, and the company itself
    7. 2.7 Competitive differentiation
    8. 2.8 The Steve Jobs principle — always answer the why
    9. Brand Strategy Quiz · Quiz

  3. Module 3 — Designing Products & Services

    9 lessons
    1. 3.1 Products vs services — the structural difference
    2. 3.2 Packaging offers for digital commerce
    3. 3.3 Pricing models — fixed, hourly, retainer, subscription, value-based
    4. 3.4 Consultation structures and expert booking
    5. 3.5 Recurring subscriptions and membership systems
    6. 3.6 Upsells, cross-sells, and bundles
    7. 3.7 Digital product delivery (the Uber Eats model for services)
    8. 3.8 Where to source what you sell — build, outsource, license, partner
    9. Offer Architecture Quiz · Quiz

  4. Module 4 — Customer Journey Architecture

    10 lessons
    1. 4.1 The five-stage journey: Awareness to Advocacy
    2. 4.2 Where customers find you (search, social, referrals, ads)
    3. 4.3 Lead generation and qualification
    4. 4.4 The education stage — what customers need to know
    5. 4.5 Designing the conversion moment
    6. 4.6 Payment and invoicing
    7. 4.7 Fulfilment and delivery workflows
    8. 4.8 Retention systems — why customers come back
    9. 4.9 Referral and loyalty engines
    10. Journey Mapping Quiz · Quiz

  5. Module 5 — Website Systems Using Wix

    13 lessons
    1. 5.1 Why Wix Studio is the ideal engine for founders
    2. 5.2 Strategic template selection
    3. 5.3 Page structure and information architecture
    4. 5.4 Funnel thinking — every page does one job
    5. 5.5 Mobile optimisation
    6. 5.6 SEO foundations
    7. 5.7 Forms, automations, and lead capture
    8. 5.8 CRM setup and contact management
    9. 5.9 Payment gateway integration
    10. 5.10 Customer dashboards and member areas
    11. 5.11 Booking systems with Wix Bookings
    12. 5.12 E-commerce setup with Wix Stores
    13. Platform Technical Quiz · Quiz

  6. Module 6 — Automation & CRM

    10 lessons
    1. 6.1 Lead capture systems that never miss
    2. 6.2 Automated email journeys
    3. 6.3 WhatsApp workflows for African and diaspora markets
    4. 6.4 CRM pipelines and contact tagging
    5. 6.5 Notifications, reminders, and follow-ups
    6. 6.6 Client onboarding automations
    7. 6.7 Project management workflows
    8. 6.8 AI integrations — content, support, qualification
    9. 6.9 Content scheduling and social automation
    10. Automation Logic Quiz · Quiz

  7. Module 7 — Content & Communications

    10 lessons
    1. 7.1 Brand storytelling that converts
    2. 7.2 Website copy that ranks and sells
    3. 7.3 Social media systems
    4. 7.4 SEO content strategy
    5. 7.5 Blog architecture and content clusters
    6. 7.6 YouTube systems for founders
    7. 7.7 Paid ads — Meta, LinkedIn, YouTube, Google
    8. 7.8 Email marketing — highest-ROI channel
    9. 7.9 AI-assisted content production
    10. Comms Strategy Quiz · Quiz

  8. Module 8 — Launch & Deployment

    9 lessons
    1. 8.1 Domain registration and integration
    2. 8.2 Business email setup
    3. 8.3 Analytics — Google, Wix, and Pixels
    4. 8.4 Payment integrations — local and international
    5. 8.5 Social rollout — the order matters
    6. 8.6 Launch campaigns that generate revenue
    7. 8.7 Strategic partnerships for launch amplification
    8. 8.8 Tracking performance from day one
    9. Launch Readiness Quiz · Quiz

  9. Module 9 — Scale & Replication

    9 lessons
    1. 9.1 Building templates for repeatable delivery
    2. 9.2 SOPs that protect quality at scale
    3. 9.3 Hiring your first team members
    4. 9.4 Strategic partnerships and joint ventures
    5. 9.5 Licensing your model
    6. 9.6 White-label systems for resellers
    7. 9.7 Replicable business models
    8. 9.8 Scaling operations without losing the brand
    9. Business By Design Final Exam · Quiz

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